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Oliver Buchannon
Chris Smith

Founder of Winsom. Building the bridge between brands and college students. Get Buff. Win Stuff.

Five Minutes.

May 5, 2026

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1 min read

Five Minutes.

That can't be long enough for a workout...can it???

Chris Smith
Chris Smith

V007

The Win Column: 4AD Records Started With £2,000

Apr 21, 2026

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1 min read

The Win Column: 4AD Records Started With £2,000

....and they're still around!

Chris Smith
Chris Smith
We Made It Complicated. It Wasn't.

Apr 14, 2026

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3 min read

We Made It Complicated. It Wasn't.

The weight loss industry built a $160 billion business on confusion. The science had a simpler answer the whole time.

Chris Smith
Chris Smith

V004

The Win Column: Exercise isn't always about the physical

Apr 7, 2026

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3 min read

The Win Column: Exercise isn't always about the physical

Two studies. Same result.

Chris Smith
Chris Smith

V003

The Win Column: Access is NOT Motivation

Mar 31, 2026

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3 min read

The Win Column: Access is NOT Motivation

Chris Smith
Chris Smith

V001

The Win Column: Psychology forgot to study happiness

Mar 24, 2026

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3 min read

The Win Column: Psychology forgot to study happiness

Chris Smith
Chris Smith

V001

The Win Column: From Hip-Hop to Tennis to Tech

Mar 17, 2026

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3 min read

The Win Column: From Hip-Hop to Tennis to Tech

Chris Smith
Chris Smith

The Win Column

Weekly stories and insights for people who show up.

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